Examples Management Pharmaceuticals Scenario Planning 
Harvard Business Review
JANUARY 31, 2013
McKinsey has identified more than 20 distinct submarkets in China, for example. Pharmaceutical companies are mastering bio-engineering techniques that will help develop personalized medicines. Innovations Are Changing The Way We Design Products. On the innovation front, the opportunities are more diverse, but equally powerful.
Harvard Business Review
JUNE 20, 2017
For example, a key source of concern for some companies is more-restrictive rules of origin, which would reduce the amount of materials allowed to be used tariff-free for products traded to and from NAFTA member countries. Multinationals are heavily pushing for either minor tweaking to the agreement or a modernization of NAFTA.
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