CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. The book is broken into 5 chapters, Canvas - which is the mental and physical model of how the authors Alexander Osterwalder and Yves Pigneur think about business. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

JANUARY 19, 2012

To take one example that crossed my desk recently, consultancy Accenture has developed a point of view on what they call the "Age of Aggregation." Among the paradoxes they observe is that market segments in many industries are fragmenting, even as global firms require increasingly large markets to drive growth and profitability.

Analysis 15

Analysis Industry SWOT Market Segmentation 15

Harvard Business Review

JULY 19, 2017

Organizations that thrive on change use data and analytics as a competitive asset. These organizations have a high “analytics IQ,” and they will be the disruptors, not the disrupted, in the digital revolution. That’s still true.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

JULY 9, 2014

There is nothing new about this kind of segmenting in the pregnancy test market, however. And it’s actually a really useful (if not slightly unsettling) example of how you might segment potential customers with very different needs and behaviors. But sometimes the organizations don’t know how to start.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

JUNE 7, 2011

There is no way to simultaneously align the organization's structure with products, functions, geographies, market segments, customers, capabilities, personalities, and technologies (to name a few). So what do you do if your organization has been shuffled, turned, twisted, and restructured?

Market Segmentation 13

Market Segmentation Restructuring Marketing Finance 13

Harvard Business Review

SEPTEMBER 6, 2017

Machine learning, for example, may not eliminate many jobs in their entirety. Take insurance, for example. In this world, insurance companies will require fewer actuaries and more data scientists — individuals with the ability to mine data to tailor insurance offers to specific market segments or even individuals.

Company 12

Company Insurance Engineering Software 12

Harvard Business Review

NOVEMBER 7, 2016

Managers want to understand how their teams contribute to the organization, and they want to identify high performers and potential leaders along the way. Many know and use the nine-box model , for example, to map past performance against future leadership potential.

Influence 11

Influence Market Segmentation Software Comparison 11

Harvard Business Review

APRIL 9, 2018

Using a natural language processing approach, we analyzed and organized 1,078 articles published on the topics of disruptive, architectural, breakthrough, competence-destroying, discontinuous, and radical innovation. A prime example is Netflix. It appealed to a niche of film nerds.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

MARCH 30, 2016

Microsoft’s recent Tay debacle is a perfect example of what happens when you don’t take machine learning “training” seriously enough. For example, just as with human drivers, impatient passengers in Uber autonomous vehicles might want their car driving faster and more aggressively than ordinary.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. Clearly there are many other examples of organizations trying to increase their idea/content pipelines using outside-in mechanisms.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Harvard Business Review

OCTOBER 24, 2016

But if the technology to help us exists and is not price prohibitive, then why are most marketing teams lagging behind other functional areas in adopting an analytical mindset? Smart, planned change can have a huge effect on an organization and individuals. In the new marketing world, reacting to metrics isn’t enough.

Marketing 8

Marketing Metrics Market Segmentation Conference 8

Harvard Business Review

MAY 24, 2012

Social entrepreneurship has evolved a great deal since the late 1980s, when pioneers like City Year 's Alan Khazei and Teach for America 's Wendy Kopp took great risks to prove that innovative organizations could produce transformative social change. Take, for example, the issue of economic development.

Entrepreneur 14

Entrepreneur Microfinance Market Segmentation Incubator 14

Harvard Business Review

FEBRUARY 8, 2016

For example, nearly half of the companies are using machine reengineering for marketing products and services. But after machine-reengineering this process, the firm has access to up-to-date buyer behavior that lets them predict market segments with the biggest potential for growth. times more likely to convert.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

JUNE 28, 2013

Those who fail to recognize that the economy is improving are likely to play defense for too long, leaving opportunities for top-line organic growth on the table. The shifting energy equation, for example, sets the stage for growth. Position yourself in market segments that will grow.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

NOVEMBER 4, 2013

Marketers design strategies; sellers implement tactics. Marketers focus on analysis and process; sellers focus on relationships and results. For example, marketing says, “We develop thoughtful strategies that can drive sales force success, but most salespeople won’t even take the time to understand them.” Marketing tasks.

Marketing 11

Marketing Market Segmentation Short-term Merchandising 11

Harvard Business Review

JUNE 26, 2012

For example, once I was appointed to help a company brainstorm better ways to get work done, but had the unfortunate timing of working with them in the thick of their budgeting process. Templates needed to be completed, customer and competitor profiling refreshed, current performance figures confirmed, markets segmented, etc.

Innovation 12

Innovation Budgeting Market Segmentation Bottom-up 12

Harvard Business Review

JULY 25, 2012

This ability to tweak offerings is a skill that most organizations need to have, according to our recent analysis of data from 180 CEOs. Specifically, CEOs report that they identify two types of "tweaker talent" within their organizations. The result was a 15% increase in new revenue, and a leadership position in a new market segment.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

MARCH 22, 2017

Do these changing roles require a new way of thinking about creativity in marketing? To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

APRIL 29, 2011

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector.

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

SEPTEMBER 22, 2014

Make sure the data used, as well as the processes that generate and organize it, are of the highest possible quality, and that you fully understand them. Using predictive models of demand developed during growth years or for a price sensitive market segment may fail miserably when market conditions change.

Credit Scoring 10

Credit Scoring Price Market Segmentation How To 10

Harvard Business Review

AUGUST 30, 2012

Many organizations suffer from a tragic pattern: The chief executive officer launches a new change program with great fanfare and intentions, only to shelve it a few years later with little to show for great expenditures of time and consulting fees. For example, employees wanted more transparency and say in project prioritization.

Company 8

Company COO CFO Insurance 8

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. Clearly there are many other examples of organizations trying to increase their idea/content pipelines using outside-in mechanisms.

Innovation 8

Innovation Advertising Market Segmentation Brand 8

Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. The IT organization is also crucial in becoming intimate with customers.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

SEPTEMBER 22, 2014

Make sure the data used, as well as the processes that generate and organize it, are of the highest possible quality, and that you fully understand them. Using predictive models of demand developed during growth years or for a price sensitive market segment may fail miserably when market conditions change.

Credit Scoring 8

Credit Scoring Price Market Segmentation How To 8

Harvard Business Review

MARCH 15, 2011

— but more organizations out there are able to connect the dots and create a clearer picture of your likely future behaviors based on your current behaviors. A good example of this is the proliferation of revenue models in the music industry.

Market Segmentation 14

Market Segmentation Marketing How To Price 14

Harvard Business Review

AUGUST 8, 2014

CEOs and organization leaders who read only his column (or worse, only the title) and split HR as he suggests, will make a serious mistake that will destroy value for their shareholders and constituents. Lets be clear. Ram Charans recommendation is wrong. While he may be wrong, he may also be as wise as Solomon.

Charan 13

Charan Finance Human Resources Supply Chain 13

Harvard Business Review

OCTOBER 9, 2012

Instead of simplistic, one-note fixes, smart managers consider broader improvement plans, such as these: Set a cohesive sales strategy that focuses sales effort on the right customer segments with a compelling value proposition. Size the sales organization at a profitable investment level that provides ideal customer coverage.

Kaizen 8

Kaizen Incentives Market Segmentation Efficiency 8

Harvard Business Review

DECEMBER 4, 2017

For a field sales position, for example, Splunk specified skills that managers could look for and discuss in the applicant’s work history during interviews—e.g., forecast accuracy, messages to relevant market segments, and other categories. Behavioral elements refer to the on-the-job choices that people make. .”

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

For a field sales position, for example, Splunk specified skills that managers could look for and discuss in the applicant’s work history during interviews—e.g., forecast accuracy, messages to relevant market segments, and other categories. Behavioral elements refer to the on-the-job choices that people make. .”

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

MARCH 14, 2013

In researching our book, we studied 39 new companies, which we characterize as " Emerging Market Multinationals " (EMNCS), and found patterns in how these upstarts compete with larger companies. For example, larger competitors are likely to standardize their products and processes, manufacturing through contracted and distant facilities.

Marketing 8

Marketing Market Segmentation Brand Budgeting 8

Harvard Business Review

NOVEMBER 10, 2015

In particular, Christensen’s research offers a powerful lens for understanding why incumbents so often lose to upstarts attacking from the low end of the market. When the product architecture changes, by reconfiguring how the components are integrated into a system, for example, established players often struggle to adapt.

Disruptive Innovation 8

Disruptive Innovation Innovation Christensen Henderson 8

Harvard Business Review

JUNE 14, 2013

For example, in Ghana one of the major causes of infant death was the infection of the umbilical cord. And these messages use strong market segmentation. For example, Gagnaire notes, "How are we going to deliver the messages? How do women in that market get information? But it''s not that simple.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 28, 2012

The two decades that have followed have seen an increase in marketing and advertising to the LGBT market that Marketing firm Witeck-Combs estimated at $800 billion in 2011. LGBT marketing is on the rise. Public corporate support for LGBT equality brings with it both business risk and opportunity.

Advertising 17

Advertising Market Segmentation Diversity Chemicals 17

Harvard Business Review

JUNE 24, 2015

Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility. This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

JUNE 20, 2011

In recent years, one part of the food business has rivaled organics as the hot growth area: "local" food (defined vaguely as coming from the same state or from less than 100 miles away, for example). It's a market segment that has just about doubled in sales and number of outlets over the last decade.

Supply Chain 21

Supply Chain Market Segmentation Transportation Analysis 21

Harvard Business Review

JUNE 27, 2014

However, a lack of formal retail distribution infrastructure and marketing support services, among other factors, means that conventional solutions for market analysis will not work effectively. African consumer markets can provide the perfect laboratory for new solutions to the global disruption of traditional marketing.

Marketing 9

Marketing Mass Marketing Retail Market Segmentation 9