Examples Marketing Pharmaceuticals Scenario Planning 
Harvard Business Review
JANUARY 31, 2013
First we see major shifts in demand: developing economies such as China and India are morphing from the world's source of low-cost manufacturing capacity to the world's best market opportunities. McKinsey has identified more than 20 distinct submarkets in China, for example. Innovations Are Changing The Way We Design Products.
Harvard Business Review
JUNE 20, 2017
The possibility of a contentious renegotiation of the North American Free Trade Agreement (NAFTA) has led to delayed or canceled investments in what has been one of Latin America’s most economically stable markets. Renegotiating NAFTA. So, if a company manufactures products in Mexico to export to Canada and the U.S.
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