Examples Pharmaceuticals Scenario Planning Supply Chain 
Harvard Business Review
JANUARY 31, 2013
McKinsey has identified more than 20 distinct submarkets in China, for example. Pharmaceutical companies are mastering bio-engineering techniques that will help develop personalized medicines. Increasingly frequent natural disasters such as the Japanese tsunami have made clear how risky complex global supply chains can be.
Harvard Business Review
JUNE 20, 2017
While consumer spending has proven resilient, with same-store retail sales rising 6% YOY in April , most multinational corporations are developing contingency plans to mitigate risks to their businesses and reassessing the country’s role in their global market portfolio and supply chains. Renegotiating NAFTA.
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