B2B Salespeople Can Survive If They Reimagine Their Roles
Harvard Business Review
APRIL 17, 2015
Fortunately, B2B executives can draw upon sound guidance when reformulating their sales and marketing efforts. High on any executive’s reading list should be two Harvard Business Review articles from the 1990s: “Staple Yourself to an Order” and “Discovering New Points of Differentiation.” They evolved.
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