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Sell Your Product Before It Exists

Harvard Business Review

DECEMBER 25, 2013

Coin’s makers first launched a $50,000 crowdfunding campaign and, after hitting their goal inside of 40 minutes, are continuing to take pre-orders at half the future retail price. Coin has managed to test the market without ever actually releasing the physical product. It’s unknown how many units of the device have now been pre-sold.

Productivity 8
Productivity Products Reis FAQ 8
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How to Strengthen Your Reputation as an Employer

Harvard Business Review

MAY 16, 2018

For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. Take outdoor apparel retailer Patagonia. Juj Winn/Getty Images.

Reputation 12
Reputation Brand Attrition How To 12
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