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Why Management Ideas Matter

Harvard Business Review

It has become fashionable in some places to mock management. Prahalad's earlier insights on the opportunities waiting to be found at the bottom of the pyramid. An idea can change an entire industry and ideas, from kaizen to the balanced scorecard , continually transform the way we work and lead our businesses.

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A New Framework for Customer Segmentation

Harvard Business Review

Setting the job done framework as a basis for customer segmentation allows us to use all the relevant data for customers in a meaningful and structured fashion. In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language.

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Seven Ways to Connect With Your Designer

Harvard Business Review

So, be prepared for jeans and fashionable t-shirts even for corporate meetings. Ravi Sawhney is founder and CEO of RKS Design and co-author, with Deepa Prahalad , of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (Wharton School Publishing, 2010).