Fast Follower Goal Innovation Marketing 
Harvard Business Review
NOVEMBER 14, 2012
At Electrolux, for example, the company has implemented a new " 70% rule " for testing its new product innovations to make sure it's not getting too far ahead or falling too quickly behind either its customers or competitors. Speed to market" isn't what's driving the change. Speed to market" isn't what's driving the change.
Harvard Business Review
SEPTEMBER 6, 2012
But the gravest concern we've heard, that the ruling creates a legal climate that will stifle innovation, is unfounded. It's a model that works when you're competing to provide a safer car, a faster computer, or a cheaper airline ticket, but it's of little use when the goal is a better user experience.
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