Fast Follower Goal Long-term Marketing 
Harvard Business Review
SEPTEMBER 6, 2012
The price of Android phones probably will rise in the short term. It's a model that works when you're competing to provide a safer car, a faster computer, or a cheaper airline ticket, but it's of little use when the goal is a better user experience. In the near term, Samsung is going to be fine.
Harvard Business Review
NOVEMBER 14, 2012
She's outlined a long-term recovery strategy but the congealing critical consensus is that she's simply not moving fast enough. GE's Jack Welch was inordinately fond of emphasizing that his biggest leadership regret was that he didn't move fast enough to make fundamental changes.
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