Film Finance Marketing Uncertainty 
Harvard Business Review
JANUARY 12, 2011
The complexity and uncertainty of forging new ground makes it easy to get lost. This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Use skits, storyboards, and films to develop customer personas and scenarios.
Harvard Business Review
MARCH 28, 2016
Kodak accepted the pain of shuttering plants and laying off tens of thousands of film-factory workers. It dominated the ultra-profitable, digital-photo-kiosk market, even pushing archrival Fuji out of Walgreens’s retail-pharmacy juggernaut. 4 in the inkjet-printer market, where it joined the likes of HP, Lexmark, and Canon.
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