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How Disney Found Its Way Back to Creative Success

Harvard Business Review

JUNE 3, 2016

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). That deal brought the Stars Wars and the Indiana Jones franchises within Disney’s fold. True, you want to build successful franchises into sequels.

Creativity 8
Creativity Franchising Succession Film 8
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Star Wars, Disney, and the Fandom Menace

Harvard Business Review

JANUARY 28, 2013

Abrams to direct the next movie in the franchise, the folks at Disney must be feeling some relief. The latter promptly announced plans to launch a third trilogy of Star Wars films in 2015, a move that will keep the brand alive and serve as a platform for selling products to a new generation of fans. While the movies pulled in some $4.4

Franchising 8
Franchising Licensing Merchandising Film 8
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