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Using Analytics to Predict Hollywood Blockbusters

Harvard Business Review

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Film 15
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Using Analytics to Predict Hollywood Blockbusters

Harvard Business Review

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Film 15
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The Posh, Predictable World of Business Conferences

Harvard Business Review

Try getting that out of the endless string of superhero films or "franchise reboots" that slouch out of Tinseltown these days. Just as TV was thought to be frivolous and film serious, social media has a reputation as mere entertainment while business conferences are serious, important events.