Film Industry Levitt Management 
Harvard Business Review
SEPTEMBER 13, 2012
No doubt some people were surprised by this filing, because they grew up at a time when bright yellow boxes of film accompanied every family vacation and celebration. Central among them was that Kodak was late to recognize that it was not in the film and camera business: it was in the imaging business.
Harvard Business Review
OCTOBER 15, 2015
For all their rhetoric about a digital future, established firms in most industries still sell mainly through traditional channels, while newcomers seize the virtual territory. This is typically the segment that industry incumbents zero in on. The manager’s point of departure is classic market segmentation.
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