article thumbnail

Who Do You Want Your Customers to Become?

Harvard Business Review

George Eastman didn't just create cheap new cameras and films; he created photographers. Call it "customer kaizen.". History gives a lot of credence to this "human capital" model of innovation influence. Henry Ford didn't just facilitate "mass production;" he enabled the human capital of "driving." Today's Web 2.0

article thumbnail

Who Do You Want Your Customers to Become?

Harvard Business Review

George Eastman didn't just create cheap new cameras and films; he created photographers. Call it "customer kaizen.". History gives a lot of credence to this "human capital" model of innovation influence. Henry Ford didn't just facilitate "mass production;" he enabled the human capital of "driving." Today's Web 2.0