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What Is the Business of Health Care?

Harvard Business Review

No doubt some people were surprised by this filing, because they grew up at a time when bright yellow boxes of film accompanied every family vacation and celebration. Central among them was that Kodak was late to recognize that it was not in the film and camera business: it was in the imaging business.

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Why Big Companies Struggle to Market Online

Harvard Business Review

As HBS’s Ted Levitt pointed out decades ago, people don’t want to buy a quarter-inch drill; they want something that will make a quarter-inch hole. Someone looking for an evening film, therefore, may not know in advance what film they want to see — they will want to browse for it, physically or online.