Film Levitt Management Productivity 
Harvard Business Review
SEPTEMBER 13, 2012
No doubt some people were surprised by this filing, because they grew up at a time when bright yellow boxes of film accompanied every family vacation and celebration. Central among them was that Kodak was late to recognize that it was not in the film and camera business: it was in the imaging business.
Harvard Business Review
OCTOBER 15, 2015
A gold-plated product or service. A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. ” The concept of a product’s job-to-be-done is not new. Insight Center.
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