People like familiarity. Nobody likes to be unsure how to act in a situation. For example, traveling to a new country may be exciting, but it is also stressful. It’s uncertain whether the knowledge you have will be sufficient to help you get by.
Entice Customers Using What They Already Know
People like familiarity. Nobody likes to be unsure how to act in a situation. For example, traveling to a new country may be exciting, but it is also stressful. It’s uncertain whether the knowledge you have will be sufficient to help you get by. But vacationing is an active decision, so you look forward to […]
December 08, 2011
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HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.
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New!
HBR Learning
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.