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New Books from HBR Press for August

Harvard Business Review

But it is also a complex market, with a reputation for corruption, uncertainty, and bureaucracy. Ravi Venkatesan, the former Chairman of Microsoft India, offers inside advice on how your firm can overcome the unique challenges of the Indian market. The old way to market a business was storytelling. by Thomas H. by Thomas H.

Books 8
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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. Many of the auto-analytic tools being developed for large consumer markets, like the $4.5 trillion healthcare market or the $10.5