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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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Everybody Loves Bob – Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done

Strategy Driven

Hershman and Dr. Michael Hammer. The modern corporation that has evolved as a result consists of many specialized functional departments, such as sales, engineering, marketing, manufacturing, operations, and finance. Hershman is the Chief Executive Officer of Hammer and Company. About the Authors.

Hammer 50
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Small Business Cash Flow Management: Why It’s Important and How to Deal With Problems

Strategy Driven

Keep money set aside for opening new premises, buying new stock, and marketing to new clients. Small businesses that fail to do this can get hammered by unforeseen costs, go into steep debt, and potentially close completely. Cash flow from financing. Why Is Cash Flow Important to a Small Business? Increase in inventory.

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Your Strategic Plans Probably Aren’t Strategic, or Even Plans

Harvard Business Review

It happens all the time: A group of managers get together at a resort for two days to hammer out a “strategic plan.” In this case let’s make the business Dan Murphy’s, Australia’s largest liquor retailer with a national footprint. Busá Photography/Getty Images.

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business Review

Barker had licensing deals with sports leagues to make merchandise with their logos and partnered with large brands to produce it for retail markets, and when Lance took the company over, its revenues were about £100 million. Soon after, he’d landed the firm’s biggest partner, Howell. He needed to fix this.

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A Problem Shared Is a Company Aligned

Harvard Business Review

The steady stream of new products, they complained, was too much for their retail clients to absorb. We needed, therefore, to bridge the gap between the interests of our client and the interests of our salespeople and their retail clients. So I focused the discussion on how best to establish this “limit”.