Strategy Driven

DECEMBER 2, 2019

However, a company’s biggest expense doesn’t show on a P&L, at least not directly. It has to be the responsibility of every single department: human resources, training, marketing, support, sales, IT, finance, operations and, most importantly, leadership.

Company 72

Company P&L Bottom-up Advertising 72

Harvard Business Review

AUGUST 5, 2014

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

MARCH 1, 2016

For example, the French global energy player ENGIE recently tilted its primary dimension from product (such as power, services, and infrastructure) toward region in order to better serve its clients in the territories in which it operates. But such reorgs don’t make silos go away — they just create new ones. Don’t pretend.

Organization 8

Organization P&L Report Finance 8