Finance Leadership Marketing Social Capital 
Harvard Business Review
JULY 24, 2014
David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Smart companies form brand councils to meet this leadership imperative.
Harvard Business Review
DECEMBER 8, 2016
The smaller ones could keep their own names, leadership teams, practices, and policies for the first five years. The lack of control meant that the leadership team had little say in how the Contect brand was being managed at a local level. It hits our collective reputation and our finances.” Now Vera was getting worked up.
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