Harvard Business Review

MAY 30, 2014

Social Media Gets Physical Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Adweek The Colombian office of the Leo Burnett ad agency has designed a plastic Coke bottle with a cleverly engineered cap that can be opened only when it’s fitted together with another Coke bottle’s cap and twisted.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

NOVEMBER 24, 2010

He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. But if you have the impertinence to exist for bigger reasons, then youre probably going to upgrade your "what" to support it.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. There is not a "thing" to manage. Is a business built on volunteers manageable?

Marketing 16

Marketing Brand Mass Marketing Metrics 16