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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives.

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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobson

Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing. This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1. First, there is the "what''s social media" mistake.

Media 77
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The New World Of Enterprise Sales

Strategy Driven

The marketplace has become more digital and social media is now where most buyers (especially millennials) are doing research. Printed material is not as important as how the company presents itself on its websites and social media. Sales managers need to do a much better job at onboarding and coaching in this new environment.

Dunning 102
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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198
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Starting Your Business In Style – You Don’t Have To Go It Alone

Strategy Driven

Financing the venture from your personal savings is an option, but won’t be open to many. These manager interview questions will prove to be very effective during the process. Cloud computing, smartphone messaging Apps , and project management systems are all very useful. The ROIs gained from this technique are huge.

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The Importance of Testing in an E-marketing Campaign

Women on Business

If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter. 6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession?

Marketing 162
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Complimentary Resource – Improving Business Operation Performance With Innovations

Strategy Driven

Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. Other top investment areas include social media and mobility. Relate Articles: Complimentary Resource – Improving Organizational Performance Management Through Pervasive Business Intelligence.