The Real Reasons Companies Are So Focused on the Short Term
Harvard Business Review
DECEMBER 13, 2017
When CEOs lack this expertise, they are more likely to manage R&D “by the numbers,” despite the fact that those numbers are more elusive than those for capital and advertising. CEOs from rival firms); conversely not all inside CEOs have it (CEOs promoted from finance). Instead of decentralizing R&D, recentralize it.
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