Harvard Business Review
DECEMBER 21, 2011
Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company.
Harvard Business Review
FEBRUARY 6, 2014
A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. high dollars.” Yes, that’s a collection of phrases describing the X Games, a series of athletic competitions created by cable giant ESPN.
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Harvard Business Review
SEPTEMBER 9, 2015
At the same time, Tom was looping in supply chain partners, as well as quality, sales, and finance teams that were dispersed around the globe. Since each reported to different departments, Tom would constantly go back and forth with the engineers’ managers regarding disputes over overscheduling and conflicting priorities.
Harvard Business Review
JULY 12, 2017
In effect, they all had skin in the game, which remains one of the most elusive elements of modern finance. This low market penetration has as much to do with customer misperceptions of the likelihood of catastrophic events as it does with the prohibitively high costs and inefficient delivery models in the insurance industry.
Harvard Business Review
MARCH 31, 2016
For years Apple’s market penetration hung in the single digits. Before the iPhone launched in 2007, HP dominated the handheld calculator space for science and finance. He charged developers for toolkits – inhibiting the very software producers he should have wanted on Apple’s platform.
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