Finance Market Segmentation Marketing Mass Marketing 
Harvard Business Review
AUGUST 29, 2011
Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. It was better cars, with better financing options. But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins. Closed car models. Annual model changes.
Harvard Business Review
JANUARY 25, 2016
He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams.
Expert insights. Personalized for you.
16 
Let's personalize your content