Harvard Business Review

FEBRUARY 29, 2012

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. It will help us decide what we make, how much we make, and how we finance that production. While social media doesn't shift Porter's model , the social era surely does. It was an interesting first step.

Porter 16

Porter Mass Marketing Supply Chain Retail 16

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 16

Marketing Brand Mass Marketing Metrics 16

Harvard Business Review

MAY 30, 2014

Social Media Gets Physical Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Adweek The Colombian office of the Leo Burnett ad agency has designed a plastic Coke bottle with a cleverly engineered cap that can be opened only when it’s fitted together with another Coke bottle’s cap and twisted.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

NOVEMBER 24, 2010

He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15