Remove Finance Remove Marketing Remove Mass Marketing Remove Price
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Henry Ford, Innovation, and That "Faster Horse" Quote

Harvard Business Review

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. It was better cars, with better financing options. But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins. Closed car models. Annual model changes.

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Why Porter's Model No Longer Works

Harvard Business Review

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. It will help us decide what we make, how much we make, and how we finance that production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience.

Porter 15
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In Product Development, Let Your Customers Define Perfection

Harvard Business Review

But by the turn of the millennium, the German automaker needed a new product for the mass market to jumpstart sales, and decided to make a vehicle for the burgeoning SUV segment. When the Cayenne came to market in 2003, it was an instant hit. Then a price was slapped on, and Dodge took it to customers to try to sell it.