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Financial Markets are a Psychological Phenomenon

Coaching Tip

Watch this 2-minute video from 2011 where Robert Prechter talks about his developing theory on finance with Douglass Lodmell for The Mind Of Money series. Since then, Bob has been hard at work on his new book about his now fully developed theory on finance (scheduled for completion in 2016). Learn What REALLY Moves the Markets.

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What You Can Do To Create & Maintain A Trustworthy Business

Joseph Lalonde

Use Straightforward Marketing. Avoid marketing and messages to consumers that may stretch the truth. Instead, be straightforward and honest in your marketing so that people know what to expect from you and are pleased instead of surprised when working with your business. Be Open & Honest .

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How To Start A Coffee Shop Business

Strategy Driven

Do things by the book and get legal proceedings in order. Opening a café or restaurant is complex – a real monster project. The period includes the four to six months before the opening, the opening day and, depending on the concept, several months after the opening. Your financing is in place.

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A List of Referrable Keynote Speakers and Topics to Consider for Your Next Conference

Great Results Team Building

It opens the door to making a relevant and trustworthy referral they can consider – And while they appreciate hearing a few names of tremendous speakers I know and trust, it is also a great to help promote people that I know will be fantastic on their stage. Because most organizations don’t bring back the exact same speaker every year.

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Are SMEs The Overlooked Engines Of Innovation?

The Horizons Tracker

Despite that, they identified 17% of SMEs who were either incremental innovators or leading innovators, meaning that they were investing in R&D and introducing new products and services to their market. They also cited difficulties in raising finance to help them implement their innovation.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Integrated Marketing and Social Networks

Coaching Tip

gutted by the Internet, threatened by electronic books and plagued by inconsistent management - filed for Chapter 11 bankruptcy protection today, 40 years after Borders started as a used bookstore on South State Street here in Ann Arbor, MI. Godin, whose next book, “ Poke the Box ,” will be published March 1 st via an alliance with Amazon.

Marketing 102