Finance Mass Marketing Productivity Technology 
Harvard Business Review
FEBRUARY 29, 2012
It will help us decide what we make, how much we make, and how we finance that production. Let's think about the way that changes our modes of production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. Big Isn't Enough.
Harvard Business Review
JUNE 7, 2013
Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.
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