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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

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Game Changers | N2Growth Blog

N2Growth Blog

It was this taste of disappointment that led me to share my personal process for finding and implementing game changers – I call it SMARTS(C) ( S imple- M eaningful- A ctionable- R elational- T ransformational- S calable). Go… Share and Enjoy: View Comments [link] Dan Rogers Mike – This is a great post with excellent perspective.

Blog 379
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Great CEOs are Born, Not Made

Harvard Business Review

Bean Counters makes the point that GM was doing fine until in the mid 1970s the MBA-trained finance guys took control of product development from the "car guys," who were engineers and designers. The poster child for his view was Roger Smith who was an MBA-trained accounting and finance specialist.

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How to Fix the Most Soul-Crushing Meetings

Harvard Business Review

Any standing meeting, whether it’s of a departmental leadership team, a cross-functional group owning a process like innovation or talent management, or a task force managing a six-month transition to a new technology, should be designed and linked to a broader governance plan. Roger Schwarz. You and Your Team Series.

P&L 13
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Funders Can Give More than Money

Harvard Business Review

They want to experience first-hand the process by which their dollars are put to work breaking cycles of poverty and building cycles of financial security. Twelve-year-old Roger Ruiz was expelled from his public school in rural Nicaragua. Today, Roger is president of the school, elected by his peers.

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New Books from HBR Press for March

Harvard Business Review

Lafley, Roger L. Lafley and Roger Martin — get to the heart of strategy, explaining what it's for, how to think about it, why you need it, and how to get it done. Global Dexterity: How to Adapt Your Behavior Across Cultures without Losing Yourself in the Process. Strategy is not complex. But it is hard. By Andrew Molinsky.

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Don Draper Is Replaceable; Joan Holloway Isn???t

Harvard Business Review

In season three of Mad Men , Sterling Coopers rainmakers — including Don Draper and Roger Sterling — are planning to leave the ad agency and to take as many clients as possible with them. HBR: Whats the main takeaway of the research? Then we measured the effect of their departures on firm survival.

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