Why Preventing Disruption in 2017 Is Harder Than It Was When Christensen Coined the Term
Harvard Business Review
SEPTEMBER 4, 2017
Disruptive products and services were, by definition, cheaper, lower quality, and lower margin. If you were running a profitable business with growth opportunities from an existing customer base, it was unlikely that you’d prioritize building low-quality products for over-served customers at lower margins. They are asset-light.
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