First-mover Advantage Intangible Assets Leadership Marketing 
Harvard Business Review
APRIL 7, 2014
Tobin’s q is the ratio between a company’s market capitalization and the replacement cost of its tangible assets, with a higher ratio indicating that a company has more intangible assets such as patents, brands, leadership etc., Leadership Marketing' during the growth years to 0.8
Harvard Business Review
AUGUST 27, 2018
stock exchanges has declined by almost 50% from its peak in 1996, despite dramatic increase in aggregate market capitalization. firms gravitate towards digital strategies, firms have less need for elaborate finance, marketing, production, distribution, accounting, and human resource departments. stock exchanges.
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