Harvard Business Review

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Believe the hype that AI can potentially boost your top and bottom line.

Survey 9

Survey Execution First-mover Advantage Technology 9

Harvard Business Review

JULY 25, 2012

In our research on the telecom industry, for example, we found that the great majority of the executives we surveyed preferred internal development to external sourcing when they needed to develop differentiated products and services. Companies tend to repeat what has worked for them in the past.

Strategy 13

Strategy First-mover Advantage Pharmaceuticals Learning-by-Doing 13

Harvard Business Review

MAY 28, 2015

According to our report The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes , which was based on a multi-market survey of 9,218 respondents in the U.S., The good news: By engaging this market segment and rebuilding trust, health care companies can have a first-mover advantage.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8