Lead with a Coherent Strategy
Coaching Tip
DECEMBER 24, 2010
By Guest Authors from Booz & Company : Partner, Paul Leinwand and Managing Director, Cesare Mainardi . As a result, they forgo the right to win in any market. . Way to play: They make a deliberate choice about how to add value in the market – e.g., as a value player, an experience provider, an aggregator, etc. .
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