Remove Fixed Assets Remove Management Remove Marketing Remove Media
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6 Smart Investment Decisions To Make As An Entrepreneur

Strategy Driven

A vast majority of entrepreneurs, 80% to be precise, fund their enterprises out of pocket, and managing cash flow is a major challenge as most have no prior business cash flow education. Investing in fixed assets. A fixed asset is an asset acquired to liquidate at a later period. Investing in marketing.

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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Resolution 2011: Make Your Strategy Coherent

Harvard Business Review

Companies that demonstrate strategic coherence — think Wal-Mart and Coca-Cola — earn a market premium in terms of higher earnings and greater shareholder value. Start from the opposite direction: Find an attractive market that values what you do best! There's no doubt about it; numbers don't lie.