article thumbnail

Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

By identifying “300 different characteristics—from the chirps on the electronic key fob to the clunk of a closing door—that define the personality of its vehicles,” Ford developed a common design language that made it easier to develop single products to sell in all markets.

Brand 193
article thumbnail

Win One Free Catalyst West Ticket Today!

Ron Edmondson

As an added bonus, you can use Rate Code FOB when registering for an additional 10% off of Catalyst ticket prices! Easy enough? Just to tease you a bit, here’s a preview of what you can expect: Catalyst West 2011 Preview from Catalyst on Vimeo.

FOB 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing for the Extremely Shy

Harvard Business Review

It's easy to imagine, as some of these executives and business owners do, that you can just "hire a marketing person" to take care of it. So here is my advice to the shy and recalcitrant: Recognize the difference between marketing and sales. There's often a lot of confusion about marketing and sales. Which means.

article thumbnail

Generation to Generation: How to Save the Family Business

Harvard Business Review

Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. Furthermore, less than a quarter of FOB directors (vs. Director Profiles.

FOB 8