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How to Conduct a “Customer Listening Session” | Top Executive.

Tony Mayo

A focus group is not a survey. Similarly, Hart, Heskett, and Sasser (1990) suggest that those with memories of poor service tell approximately 11 people while those with pleasant recollections tell only six. They will also speak freely when talking to each other, although you are listening. Prepare and test questions in advance.

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How to Ignite and Sustain Organizational Growth

Skip Prichard

James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Especially important is ongoing training for managers, for without their leadership, sustainment is nearly impossible.

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