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10 TED Talks to Help You Reimagine Your Business

Harvard Business Review

FEBRUARY 27, 2013

Seth Godin: The tribes we lead. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. He creates a vision for the world that is led by the brands that can develop, nurture and build a tribe of followers.

Godin 8
Godin Open-book Mass Marketing Creativity 8
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The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. If you can irrigate and get two or three harvests a year, though, your income goes up by infinity. The Moral Economy of the Peasant makes this argument clearly: Imagine standing in water up to your chin. They are in water up to their chins.

Marketing 14
Marketing Mass Marketing Early Adopters Venture Capitalist 14
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