Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. I attribute Ford's failure to respond in a timely and effective manner to competitive innovation in the marketplace to an attitude summed up in a quote he never uttered.

Innovation 15

Innovation Mass Marketing Price Market Segmentation 15

Harvard Business Review

JULY 25, 2016

It outlined Tesla’s automotive strategy and it has been pretty much followed to the letter. The second installment moves Tesla beyond the traditional car market, with a plan to reconfigure our cities, energy systems, and our impact on the environment. The first installment had been written in 2006.

Strategy 8

Strategy Automotive Mass Marketing Business Model 8

Harvard Business Review

FEBRUARY 27, 2013

Her latest book is called Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead and her area of study includes vulnerability, courage, authenticity, and shame. She published her first book, Spark: How Creativity Works in 2011 and now hosts her own podcast, Pursuit of Spark!

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

FEBRUARY 14, 2012

Both are comments I got about my book, back in 2009, about setting direction, collaboratively. But I'm not willing to give up on these firms. Many organizations still operate by Porter's Value Chain model , where Z follows Y, which follows X. Mass markets were a convenient fiction created by mass media.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15