Forrester Globalization Marketing Technology 
Modern Servant Leader
JANUARY 17, 2013
Proliferation: Global Mobile devices to go from 3.4 The Digital Marketer: Benchmark & Trends Report 2012. Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion. Forrester Research: US eCommerce to Reach Nearly $300 Billion by 2015.
Chart Your Course
DECEMBER 28, 2017
In fact, according to the global staffing agency Ranstad, “many workers are seeking project or consultant-based work, with as much as 61 percent of the workforce choosing agile* careers by 2019” Greater use of Big Data in HR. Advancing work technologies are changing the ways in which companies and their employees work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JULY 17, 2014
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.
Harvard Business Review
NOVEMBER 8, 2016
Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Harvard Business Review
MARCH 28, 2018
Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. How technology is changing the design and delivery of care. Health Care’s New Frontier. Sponsored by Optum.
Harvard Business Review
AUGUST 21, 2014
Census Bureau, ComScore, eMarketer, and Forrester. Their economics greatly resemble those of mail order catalogs—in fact, many e-commerce businesses continue to use catalogs in their marketing mix—and they aren’t all favorable. Still, market maturation often forces sustained expenditures just to hold ground. Growth rates first.
Expert insights. Personalized for you.
197 
Let's personalize your content