Forrester Goal Leadership Marketing 
Eric Jacobson
JANUARY 4, 2021
Today, the following expert business and leadership book authors shared their advice for how to effectively lead during 2021. and Ignite Your Leadership Expertise “Lead with authenticity, empathy and vulnerability. But as you grow, you’ll need specialists on the team: great salespeople, creative marketers, and robust techies.
Harvard Business Review
MAY 3, 2017
Lucia Luce Quinn is Chief People Officer at Forrester Research. ” Yet business leaders who took the CHRO role, including Quinn, report it is the most impactful role in their career, and many would not accept an organizational leadership position that didn’t come with the CHRO role.
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Harvard Business Review
JULY 16, 2014
As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. They will also be able to focus more on providing governance leadership, ensuring, as Gartner Research defines it , the effective and efficient use of information technology in enabling the organization to reach its goals.
Harvard Business Review
JULY 14, 2016
For example, increasing your marketing spend for digital channels or upgrading internal communication systems. However, a situation that we have seen over and over again is a leadership team trying to lead a digital transformation that they aren’t particularly passionate about. Are you really bought in, and is your team?
Harvard Business Review
APRIL 18, 2011
While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.
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