Coaching Tip
FEBRUARY 16, 2011
“The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. Seth Godin: Poke the Box. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. To read more: [link].
Harvard Business Review
JULY 31, 2012
This idea is supported by Forrester Research, which found that 65% of high-level decision makers give their business to the company that creates the "buying vision," versus 35% who acknowledge putting candidates through a fair-and-square "bake-off." The brain stem and other brain structures are responsible for your survival.
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