Harvard Business Review

AUGUST 21, 2012

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. For that, we have Forrester data: only about $1.5 But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today.

Marketing 16

Marketing Retail Forrester Advertising 16

Harvard Business Review

AUGUST 21, 2014

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Lower margins can come only from lower prices or higher costs. Lower margins can come only from lower prices or higher costs. “Ah,”

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

JUNE 10, 2013

Many health insurers are in this spot, since they typically rate at the bottom of scores like the Forrester Customer Experience Index. Innovations in Digital and Mobile Marketing An HBR Insight Center. Brick and Mortars (Still) Can''t Beat the Web on Price. Internet Marketing Technology'

Quality 8

Quality Strategy Forrester Insurance 8

Harvard Business Review

APRIL 19, 2016

becoming the second largest smartphone market in the world. Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Clearly, there’s awareness and connectivity between major corporate leadership and the prospective tech market in India. Although only one-fifth of its 1.3

Price 8

Price Globalization Forrester Marketing 8