Forrester Innovation Marketing Trends 
Chart Your Course
DECEMBER 28, 2017
This Herman Trend Alert is intended to provide employers with insights about what to expect in the coming years, so that they may position themselves for success. It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment.
Harvard Business Review
AUGUST 21, 2014
When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. All show similar trends. Of course, that pesky “if historical trends continue” phrase generates ferocious debates. Growth rates first.
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