Forrester Innovation Maturity Price 
Harvard Business Review
AUGUST 21, 2014
When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Lower margins can come only from lower prices or higher costs. “Ah,” But Amazon’s prices aren’t uniformly lower than competitors’.
Harvard Business Review
APRIL 19, 2016
Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 The consumer opportunity is particularly attractive since the markets in the industrialized world are maturing and another big player — China — has been a difficult market to penetrate for many major tech players.
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