Harvard Business Review

AUGUST 14, 2012

Yes, It's Important to Understand Your Customers (Innovate on Purpose). Pointing to JC Penney's well-documented failure in doing away with coupons and promotions in favor of an everyday low-price strategy, Phillips writes "I have to believe it was driven from the top down and the inside out. Forrester). LET THEM EAT COUPONS.

Forrester 14

Forrester Metrics Call Center Fashion 14

Harvard Business Review

AUGUST 21, 2014

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Lower margins can come only from lower prices or higher costs. “Ah,” But Amazon’s prices aren’t uniformly lower than competitors’.

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

AUGUST 21, 2012

For that, we have Forrester data: only about $1.5 Because of electronic links, those who open your emails can do their own research: they can explore and see any of the thousands of products that you sell. They can put products in their shopping carts and buy them. She can get in her car and drive to a mall to buy the product.

Marketing 16

Marketing Retail Forrester Advertising 16

Harvard Business Review

APRIL 19, 2016

Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 The average age of its citizens will be a youthful 29, and many of them will be eager for digital products. Second, the recent moves by Apple to compete with a lower-priced iPhone SE faced several extra hurdles in India.

Price 8

Price Globalization Forrester Marketing 8