Harvard Business Review

AUGUST 14, 2012

Yes, It's Important to Understand Your Customers (Innovate on Purpose). Pointing to JC Penney's well-documented failure in doing away with coupons and promotions in favor of an everyday low-price strategy, Phillips writes "I have to believe it was driven from the top down and the inside out. Forrester). LET THEM EAT COUPONS.

Forrester 14

Forrester Metrics Call Center Fashion 14

Harvard Business Review

AUGUST 21, 2014

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. Census Bureau, ComScore, eMarketer, and Forrester. Lower margins can come only from lower prices or higher costs. “Ah,” But Amazon’s prices aren’t uniformly lower than competitors’.

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

JUNE 10, 2013

Many health insurers are in this spot, since they typically rate at the bottom of scores like the Forrester Customer Experience Index. Innovations in Digital and Mobile Marketing An HBR Insight Center. Brick and Mortars (Still) Can''t Beat the Web on Price. Internet Marketing Technology'

Quality 8

Quality Strategy Forrester Insurance 8