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OPTIMISM, PERSEVERANCE: Forrest Mims, III

Building Personal Strength

One of my favorite columns in the San Antonio Express-News is "The Country Scientist," written by Forrest Mims III, who lives about 20 miles from my house. Forrest Mims' account reminds me of what another practical scientist, Alexander Graham Bell, once said: “When one door closes another door opens.”

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Why Email Marketing is King

Harvard Business Review

For that, we have Forrester data: only about $1.5 With print ads, you are helping to keep newspapers and magazines alive. And how much are they are spending on email? Of course, compared to other media, email messages are dirt cheap to send. With TV you are spending on ad agencies, creative studios, and cable channels.

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IT Has Finally Cracked the C-Suite

Harvard Business Review

Just recently, InfoWorld magazine pointed out that CIOs have split into two groups: those who are driving value and those who are still trapped inside the data center. An early mover was Forrester Research, which appointed Steve Peltzman CBTO in 2011.

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Erik Qualman: An interview by Bob Morris

First Friday Book Synopsis

Called a “Digital Dale Carnegie,” Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business and, more recently, Digital Leader: 5 Simple Keys to Success and Influence.

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