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Generation Why: How Boomers Can Lead and Learn from Millennials and Gen Z

Leading Blog

M UCH has been written about how the Millennial and Z generations are different, their likes and dislikes, and idiosyncrasies. In Generation Why: How Boomers Can Lead and Learn from Millennials and Gen Z , McGill University professor Karl Moore asks why. The Millennial and Z generations have a Postmodern worldview states Moore.

Mentor 332
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How to Lead Effectively Across Different Generations

Lead from Within

Leading effectively across different generations can be a challenge, as each generation brings its own unique set of values, experiences, and expectations to the workplace. Draw on their strengths: Each generation brings its own unique strengths and skills to the table.

How To 188
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Research Reveals The Gender Biases In Generative AI

The Horizons Tracker

A study from the Tasmanian School of Business and Economics at the University of Tasmania shows that AI-generated content can keep harmful gender biases alive. The researchers looked at AI-generated content discussing what makes a ‘good’ or ‘bad’ leader. ”

Content 109
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Use Your Influence To Inspire A New Generation Of Leaders

Tanveer Naseer

One of the hallmarks of a great leader is their ability to raise up and inspire a new generation of leaders. They don’t hoard their talent, instead they look for opportunities to invest in others and they find ways to mentor and produce new leaders. Using your influence to build. Click to continue reading.

Influence 363
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The ABC’s of Recruiting for Gen Z

In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last.

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Generational Differences in the Workplace: Understanding and Embracing Generational Diversity

HR Digest

The modern-day workplace is composed of individuals from different generations, each with its own set of values, attitudes, and experiences that shape their behaviors. These generational differences can create challenges in the workplace, but they can also be a source of strength and innovation when properly understood and managed.

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Tackling The Bias Against First-Generation Graduates

The Horizons Tracker

Often this is to do with a lack of shared background, but research from Stanford highlights how first-generation graduates can also be disadvantaged. The authors proposed a variety of possibilities, however — perhaps hiring managers deemed the mention of first-generation status as inept or akin to soliciting preferential treatment.

Class 101
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Cold Calling Tips and Tricks

If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. What’s the verdict? The cold call still works.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In demand generation, data is essential for knowing who you should target and how. Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.